Consumer Insights and Analytics B.B.A.

LSBE's Consumer Insights and Analytics (CIA) will develop students' expertise in handling and analyzing consumer data in order to generate insights that facilitates a business and consumer centric decisions. CIA will train students in the tools and techniques of consumer data analysis and will provide students exposure to a variety of data used in consumer centric decision-making scenarios transactional, digital, survey (quantitative and qualitative) unstructured, and publicly available data. CIA will combine core business knowledge with analytics skills so that graduates can help companies make sense of the vast amounts of consumer data to which they have access to.

Students accepted into the major become participants in the Consumer Insights and Analytics Program with 24/7 access to a special computer lab within LSBE and access to specialized software and industry standard datasets. Students in this major work together with a select group of other top students to learn and use sophisticated software tools to manage, summarize, and analyze consumer and transaction data. They learn to use data to generate insights into consumer needs, and identify sales trends and business opportunities. Through intensive practice and connection to our program Advisory Board made up of Industry Leaders, they also learn how to communicate their insights and recommendations confidently in written and oral formats. Students work on live industry projects and make presentations to executive panels.

During spring semester, the application and selection process involves a thorough review of each candidate's application and academic performance, as well as a formal interview. Applicants are reviewed and the top candidates selected for the incoming cohort.