MKTG5721

Download as PDF

MKTG 5721 - Advertising and Marketing Communications (3 Cr.)

Marketing (10374) DSBE - Labovitz School of Business and Economics

Course description

Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations.
pre-req: MBA student OR (4+1 student AND MKTG 3701)

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

012754

Typically offered term(s)

Every Fall & Spring