MKTG3731

Sales Analytics introduces students to the foundation metrics used in Business to Business and other sales environments. Students use excel to manage and summarize data sets, analyze product category and brand trends, and assess the impacts of various trade promotions. Students develop business insights from the data sets and use these insights to build compelling sales presentations. The course focuses on the use of data sets typical to consumer packaged goods industries but will also integrate data from other sources including: the US Census, other government surveys and Experian Simmons Oneview.

pre-req: MKTG 3701 AND (LSBE candidate OR non-LSBE student with a declared minor in Marketing or Business Analytics)

012750

Every Spring