MKTG3710

This course provides an overview of the role of green marketing and sustainability in marketing strategy. The course adopts the triple bottom line perspective to case sustainability as the simultaneous pursuit of financial, social/relational, and environmental performance. It provides an assessment of current efforts to pursue sustainability with a primary focus on the interaction of the marketing organization with the environment. The course focuses on examining specific marketing tactics employed by firms seeking to maximize triple bottom line performance, and subsequently address consumption processes in the household, industrial, services, and transportation sectors of the economy.

prereq: MKTG 3701 AND (LSBE candidate OR non-LSBE student with a declared minor in Marketing)

012793