MKTG3701
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MKTG 3701 - Principles of Marketing (3 Cr.) Online may be available
Course description
Marketing as a process of exchange management. Emphasis on conceptual tools necessary to deal with both strategic marketing management issues and tactical management of product, price, promotion, and distribution.
prereq: LSBE candidate OR non-LSBE student with a declared minor in Business Administration, CIA, or Marketing
prereq: LSBE candidate OR non-LSBE student with a declared minor in Business Administration, CIA, or Marketing
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
012745
Typically offered term(s)
Every Fall, Spring & Summer