MKTG3771

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MKTG 3771 - Sports Marketing (3 Cr.)

Marketing (10374)DSBE - Labovitz School of Business and Economics

Course description

This course will provide an overview of various aspects of sports marketing including: (1) the marketing of sports products (2) the use of sports to market non-sports products.

prereq: MKTG 3701 AND (LSBE candidate OR (non-LSBE student with a declared minor in Marketing OR a GD Marketing sub-plan))

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

010921

Typically offered term(s)

Every Fall